My Own Kind Of Hat

The brand positions itself with a modern and whimsical voice, without compromising on quality and rigour.

The work centered on the disruption of the hat industry by dusting off the mental imagery of what people think when they think about hat. In line with the website, I created all of the Chapoleone world with a clean aesthetic art direction for all the collection and the communication brand. Chapoleone aim to demystify this legendary fashion accessory, and to allow for a revival of the past – all with style.

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